Basic Attention Token (BAT)
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Truth and facts
- The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
- Basic Attention Token introduces a decentralized, transparent digital ad exchange based on Ethereum Blockchain.
- Basic Attention Token improves the efficiency of digital advertising by creating a new token (BAT) that can be exchanged between publishers, advertisers, and users on the Ethereum blockchain.
- Basic attention token is funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.
- Open source, transparent, decentralized, efficient.
- Slogan: Introducing blockchain-based digital advertising
- The official ticker symbol for Basic Attention Token: BAT
- The token can be used to obtain a variety of advertising and attention-based services on the Brave platform.
- The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
- ICO on 31 May 2017.
- Token type: ERC20
- Total token supply: 1,500,000,000 BAT
- Circulating Supply: 1,000,000,000 BAT
Basic Attention Token
- Brave browser is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers with Basic Attention Token (BAT).
HolyTransaction the Universal cryptocurrency wallet and instant exchange
- List of team members in Basic Attention Token.
|Brendan Eich||Founder, Vision, Strategy||
|Brian Bondy||Co-Founder, Browser Engineering Lead|
|Yan Zhu||Security & Privacy Engineering|
|Scott Locklin||BAT Smart Contracts & Economics|
|Bradley Richter||Brand & Interaction Design|
|Marshall Rose||Ledger & Wallet Systems|
|Brian Johnson||Electron & Chromium|
|Aubrey Keus||Automation & Wallet Systems|
|Luke Mulks||Ad-Tech Expert|
|Ben Livshits||Imperial College|
|Jonathan Sampson||Developer Relations & Web Engineering|
- List of advisors for Basic Attention Token.
|Ankur Nandwani||Brave Advisor|
|Zooko Wilcox||The Zcash Company, Least Authority|
|Greg Badros||Angel Investor|
|Jon Bond||The Shipyard|
Frequently asked questions
- CoinTelegraph: Ad-Blocking Browser Brave Introduces New Way to Support Websites
- CCN: Brave Browser Will Reward Users with Ethereum-Based Tokens for Switching on Ads
- BRAVE BROWSER CREATES AD PLATFORM USING NEW ETHEREUM TOKEN
- CoinDesk: Web Browser Brave to Launch ICO for Ethereum Ad Token
- AmericanBanker: Web pioneer plans blockchain-based digital ad platform