Basic Attention Token (BAT)

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Truth and facts[edit]

  • The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
  • Basic Attention Token introduces a decentralized, transparent digital ad exchange based on Ethereum Blockchain.
  • Basic Attention Token improves the efficiency of digital advertising by creating a new token (BAT) that can be exchanged between publishers, advertisers, and users on the Ethereum blockchain.
  • Basic Attention Token is created from the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team.
  • Basic attention token is funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.


  • Open source, transparent, decentralized, efficient.


  • Slogan: Introducing blockchain-based digital advertising


  • The official ticker symbol for Basic Attention Token: BAT
  • The token can be used to obtain a variety of advertising and attention-based services on the Brave platform.
  • The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
  • ICO on 31 May 2017.
  • Token type: ERC20
  • Total token supply: 1,500,000,000 BAT
  • Circulating Supply: 1,000,000,000 BAT

Video Playlist[edit]

Basic Attention Token

00:00 I’m Brendan Eich, I created JavaScript and co-founder of Mozilla and Firefox.
00:10 I’m now doing Brave as a new browser and a new system for properly valuing users attention.
00:17 The future of advertising on the internet.
00:21 Brave software is introducing an innovative solution, blockchain based digital advertising.
00:26 Online advertising was once a simpler against advertisers, publishers and users.
00:34 Digital advertising hurts stakeholders.
00:36 Digital advertising has evolved into plague and an inefficient marketplace.
00:41 Publishers, advertisers and users are all being harmed by the system.
00:46 It’s hard to believe that we’re paying to be bombarded by ads, our mobile phone bills is going towards all the bandwidth spent on ad and trackers, up to $23 dollars a month, according to New York Times.
00:55 Half the media sites we see have as many as 70 trackers calling out, using your battery, slowing down the page load, increasing your data cost.
01:05 Users will now try to protect themselves through ad-blocking, it’s on over 600 million phones and desktop and rising.
01:11 The solution: blockchain-based digital advertising.
01:13 So we realize something needed to be done.
01:15 We think the solution must involve decentralized, transparent, digital ad exchange based on the blockchain.
01:23 Brave is implementing this through stages.
01:26 Our first stage is already in the brave browser, which block ads and trackers, but also have a ledger system for rewarding sites based on user attention.
01:34 The second stage is where we try to move to decentralized ad exchange, and that must involve a new kind of currency for user attention and that is Basic Attention Token.
01:45 The token is derived from and therefore denominates user attention.
01:50 Attention is really just a focus of mental engagement, on an advertisement, on great content, on whatever the user is looking at.
01:57 The browser can anonymously and privately monitor your attention as you view pages in tabs, and it can do this is a way that is highly accurate and highly private.
02:07 We think this is essential to avoiding fraud and malvertising problem in the current ad system.
02:13 Publishers will receive tokens when ads are viewed.
02:16 Users also get the shares for their attention if they choose to receive ads.
02:20 From that share, they can then donate back to publishers that wish for it.
02:24 They also see publishers being paid in tokens, able to use those tokens to reward users, to promote their content.
02:AAA And if they like, they can charge for premium content that are paid in tokens.
02:38 A new standard for valuing user attention.
02:40 BAT should become a new standard that is new to entire advertising ecosystem.
02:45 We believe that these combination of blockchain, smart contracts, browser analytics, an accountable, open source code and audit-ability is the future of advertising on internet.

Brave Browser[edit]

  • Brave browser is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers with Basic Attention Token (BAT).


HolyTransaction the Universal cryptocurrency wallet and instant exchange

Exchanges[edit] Accountless Exchange



  • List of team members in Basic Attention Token.
List of team members
Name Position Details
Brendan Eich Founder, Vision, Strategy

Official Twitter account:

  • Brendan Eich is the founder of Basic Attention Token (BAT) cryptocurrency.
  • He is the founder & CEO of Brave software and browser.
  • He is the creator of JavaScript.
  • He is also a co-founder of Mozilla & Firefox.
Brian Bondy Co-Founder, Browser Engineering Lead
Yan Zhu Security & Privacy Engineering
Scott Locklin BAT Smart Contracts & Economics
Bradley Richter Brand & Interaction Design
Catherine Corre Communications
Brian Brown Go-to-Market
Marshall Rose Ledger & Wallet Systems
Brian Johnson Electron & Chromium
Aubrey Keus Automation & Wallet Systems
Luke Mulks Ad-Tech Expert
Ben Livshits Imperial College
Jonathan Sampson Developer Relations & Web Engineering


  • List of advisors for Basic Attention Token.
Name Position Details
Ankur Nandwani Brave Advisor
Zooko Wilcox The Zcash Company, Least Authority
Greg Badros Angel Investor
Jon Bond The Shipyard



Frequently asked questions[edit]